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About

DARKAI dark side of jewelry

AT THE HEART OF DARKAI LIES A VISIONARY REBELLION AGAINST THE ORDINARY

The brand's vision is not merely about crafting jewelry; it's about empowering individuals to boldly emerge in a world rife with struggles and chaos.

Inspired by the raw energy of new-generation hip-hop culture and the enigma of the night, the designs go beyond conventional adornment, challenging the expected and embracing contrasts.

Our unapologetic approach to design and self-expression serves as a catalyst for those who dare to defy societal norms.

DARKAI caters to bold trendsetters, transcending fashion norms with gender-fluid designs, primarily resonating with millennials and Gen Z. 

DARKAI Naomi Campbell

BRAND STORY

In the heart of Vicenza, 5th generation jewelers Giacomo and Lelio Zoccai emerge as disruptors, shattering the shackles of tradition that defined their family's legacy for 180 years.

DARKAI, brainchild of the dynamic duo, was born in 2021 as a rebellious spark in the industry's conventional landscape. When the brothers stepped into the scene, a realization struck - a stifling conformity overshadowed the jewelry realm. Tradition, although rich, clung tightly, leaving littleroom for innovation and self-expression.

DARKAI stems as a declaration that creativity in design and communication should know no bounds and that heritage should be a dynamic symphony, not a static portrait. The duo comes with an unwavering commitment to rewrite the industry's playbook by "turning up the volume", break some rules and add a dash of excitement to the jewelry scene.

THE FOUNDERS

GIACOMO

GIACOMO

LELIO

LELIO

VISION

Empowering new generations in a chaotic world, where self-expression, raw energy, urban culture and uniqueness converge.

MISSION

Disrupting jewelry with audacious craftsmanship, catalyzing strength and resilience. We foster a community where adornment is a personal extension, not just an accessory. 

DARKAI heritage collage

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